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A/B Testing
Home Lessons A/B Testing
Course Content
Module 1: Data
Sales force Marketing data overview
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Data Overview
Lists: What is a Subscriber
Lists: How to Create Attributes
Lists: How to Create a List
Lists: How to Add Subscribers to a List
Lists: What are the Profile and Subscription Centers?
Data Extensions: What is a Data Extension?
Data Extensions: What are Sendable Data Extensions and Non-Sendable Data Extensions?
Data Extensions: How to Create a Data Extension
Data Extensions: How to Import Data into a Data Extension
Contact Builder Overview
Module 2: Content
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Content Builder Overview
Uploading Assets into Content Builder
Content Blocks: How to Create Static Content Blocks
Content Blocks: How to Create Individualized Content Blocks Using Personalization Strings, Dynamic Content, and AMPscript
Content Blocks: How to Add Links to Content
Templates: What a Template is and the Various Ways to Create One
Templates: How to Create a Template with Locked Content
Template: How to Specify Specific Content to be Placed in a Content Area in a Template
Template: How to Specify Specific Content to be Placed in a Content Area in a Template
Email: How to Create an Email from a Template
Email: How to Add Multiple Content Blocks to a Single Content Area
Draft Lesson
Email: How to Add a Button Content Block
Module 3: Testing
0/5
Content Detective
Validation
Preview
Test Send
Approvals
Module 4: Sending
0/5
Send Flow
User-Initiated Email
A/B Testing
Bounce Mail Management
Global, Master, and List-Level Unsubscribes
Module 5: Analyze Your Results
0/3
Tracking Data
Standard Reports
Automating Reports
Module 6: Segmentation
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Drag-and-Drop Segmentation
How to Create Random and Filtered Segments
How to Create Segments Using Measures
Refreshing Data
Query Activity
Audience Builder Overview
Module 7: Automation
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Data Activities: Data Extract
Data Activities: Import
Data Activities: File Transfer
Refresh Activities: Filter Activity; Query Activity
Email Automation: Welcome Series using Journey Builder
Email Automation: Triggered Email
Email Automation: Welcome Series Using Automation Studio
Module 8: Customer Journeys
0/3
Describe why customer journeys are important
Define the customer journey
Identify how to create 1:1 customer journeys
Module 9: Marketing Cloud
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Define the Marketing Cloud
Log in to the Marketing Cloud
Module 10: Contact Builder
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Define Contact Builder
Describe and use the various tools in Contact Builder
Reiterate the concepts of Subscriber Key, Primary Key, and Contact Key
Module 11: Journey Builder
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Define Journey Builder
Define an Interaction
Build an Interaction
Create an Entry Event
Utilize various Journey Builder activities
Module 12: Monitoring and Optimizing
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Set a goal
Test the Interaction
Review metrics
Create a new version of an Interaction
Module 13: AMPscripts
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Functions and Overview on AMPscripts
AMPscripts Used Cases
Salesforce Marketing Cloud with AI Training
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