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Golive Classes provides extensive Digital Marketing With AI that meets the latest industry standards. Our trainers with a rich understanding of the current industry trends guide aspirants to learn web designing in quick time. To meet the growing demand for these courses, many companies and organisations have started various courses in digital marketing.

Digital marketing is a broad field and covers various disciplines, including display advertising, search engine marketing (SEM) and Search Engine Optimisation (SEO), social media marketing (SMM), email marketing, mobile marketing, and affiliate marketing. Each of them is a field in itself and there are special courses for each field that are also offered. Below is a guide to the best institutes that you can choose from. Because this is a comprehensive article, we’ve divided this content into sections that make it easier to navigate and read.


Overview of Digital Marketing Training

In order to fully exploit the potential of digital marketing and effectively use its impact on consumers, we must have a solid foundation in digital marketing. We offer a professional diploma in digital marketing, in which the program focuses on:

  • Discovering new tools offered by the Internet.
  • Access to the sphere of social media.
  • Understand and assess online consumer mentality.
  • Design tools to increase the convenience of using the Internet.
  • Monitor, evaluate, and repeat activities related to building traffic for marketers.
  • Evaluate Internet marketing indicators and point KPIs.
  • Interaction of digital marketing and traditional marketing activities.
  • Benefits for marketers due to better customer segmentation, the anticipation of consumer trends, and consumer reviews.
  • To understand the basics of Digital Marketing and its relation to Conventional Marketing.
  • Doing market research, analysis, and keyword research for your niche and utilising various tools for the same.
  • To develop a meticulous understanding of On-Page and Off-Page SEO Optimisations along with an analysis of significant SEO updates to date.
  • Using Search Engine Marketing(SEM) or PPC techniques to scrupulously drive traffic.
  • Optimising prominent social media platforms such as Facebook, YouTube, Google+, Pinterest, Linked In, etc.
  • Using the Google Search Console or Webmaster Tools.
  • Monitoring website traffic and trends using Google Web Analytics
  • The demand for trained Digital Marketing professionals is increasing day by day.
  • Many MNC's like IBM, Amazon, and Google are hiring certified Digital Marketing Professionals.
  • The average salary of a certified SEO developer is about $102,000 USD PA.
  • Completed +2 or higher secondary course examination
  • Completed any degree
  • Passion to learn the marketing strategies
  • Planned to build a career in digital marketing
  • Professionals who need to understand digital marketing or better use their digital channels.
  • Any person is responsible for developing or implementing an organisation's online strategy.
  • Traditional merchants who want to accelerate their marketing career or enter the digital world.
  • Entrepreneurs who need to maximise online channels to grow their business.
  • Students who want to gain knowledge in the field of internet marketing.

Surprisingly, Digital Marketing does not ask for much of an aspirant. Anyone with any kind of academic background can opt for Digital Marketing Online Training. The only prerequisite is that you possess a basic understanding of the internet and decent computer skills. Enthusiasts who aspire to participate in digital marketing online training should have prior knowledge of using computers and possess basic internet skills.


Digital marketing is a dynamic and rapidly growing field with a broad range of job opportunities. As businesses increasingly move online, the demand for digital marketing professionals continues to rise. Here are some of the key job opportunities in digital marketing:

  1. Digital Marketing Manager

    • Oversees the overall digital marketing strategy.
    • Manages campaigns, budgets, and a team of marketers.
    • Requires experience in various digital marketing channels and strong analytical skills.
  2. SEO Specialist

    • Focuses on optimizing websites to rank higher in search engine results.
    • Conducts keyword research, on-page and off-page SEO, and analyzes website performance.
    • Requires knowledge of SEO tools and techniques.
  3. Content Marketing Manager

    • Develops and manages content strategies to attract and engage target audiences.
    • Oversees the creation of blog posts, articles, videos, and other content types.
    • Requires strong writing skills and understanding of content marketing principles.
  4. Social Media Manager

    • Manages a company’s social media profiles and campaigns.
    • Creates, curates, and posts content, engages with followers, and analyzes social media performance.
    • Requires knowledge of social media platforms and tools.
  5. Email Marketing Specialist

    • Designs and implements email marketing campaigns to promote products or services.
    • Analyzes campaign performance and optimizes email content and strategy.
    • Requires knowledge of email marketing tools and strategies.
  6. PPC Specialist

    • Manages pay-per-click advertising campaigns on platforms like Google Ads and social media.
    • Conducts keyword research, creates ad copy, and analyzes ad performance.
    • Requires understanding of PPC bidding strategies and analytics.
  7. Analytics Manager

    • Analyzes data from various digital marketing campaigns to measure performance and ROI.
    • Provides insights and recommendations for improving marketing strategies.
    • Requires strong analytical skills and proficiency with analytics tools.
  8. Affiliate Marketing Manager

    • Manages relationships with affiliate partners to drive sales through affiliate links.
    • Monitors affiliate performance and implements strategies to increase affiliate sales.
    • Requires knowledge of affiliate marketing platforms and techniques.
  9. Conversion Rate Optimization (CRO) Specialist

    • Focuses on improving the conversion rates of websites and landing pages.
    • Conducts A/B testing, user experience analysis, and implements changes to improve conversions.
    • Requires knowledge of CRO tools and methodologies.
  10. E-commerce Manager

    • Manages online stores, product listings, and sales strategies.
    • Optimizes the customer journey and increases online sales.
    • Requires knowledge of e-commerce platforms and digital marketing techniques.
  11. Influencer Marketing Manager

    • Collaborates with influencers to promote products or services.
    • Manages influencer campaigns, negotiates contracts, and measures campaign effectiveness.
    • Requires understanding of influencer marketing trends and platforms.
  12. Marketing Automation Specialist

    • Implements and manages marketing automation tools to streamline marketing tasks.
    • Designs automated workflows, nurtures leads, and analyzes performance.
    • Requires proficiency with marketing automation platforms

Key Features

Digital Marketing Training Course curriculum

Course Content for Digital Marketing Training:



  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Bringing Targeted Traffic
  • Lead Generation


  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localised Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project


  • Introduction To Search Engine Optimisation
  • How Did Search Engine work?
  • Understanding The SERP
  • Google Processing
  • Indexing
  • Crawling


  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt


  • Difference Between White Hat And Black Hat SEO
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • video submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
  • Google Panda
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting


  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews


  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization


  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses


  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics


  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering searchqueries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion

MODULE 13: Digital Marketing With AI Tools

  • Teach some AI tools which can use to get traffic to website and reduce manual intervention

Module 14:  Project



Digital marketing Online Training

30 Days
Expert Led Training
Use cases Explanation
Mock Interviews

Digital Marketing Self Paced Videos

Life Time Access
Expert Led Training
Use cases Explanation
Mock Interviews
Golive Classes Certificate

Certificate of Appreciation

This Certificate of Appreciation is awarded in recognition of successfully completing the course and demonstrating outstanding commitment and achievement.